Social Media for Marketers

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Highlights

  • New

Program Duration: 1 Day
On Site - Requisition

Overview –

Social Media for Marketers

 

Attendee Ratings:  4.5 (669 Ratings)

As social media continues to make inroads into the corporate world, many organisations are struggling with the best way to incorporate these new media into their marketing strategy.

This course will provide an insight into the ways social media can be harnessed by your organisation for sales leads, prospecting, building profile and sharing meaningful content.

By the end of this course you will be able to:

  • Understand the current rules and guidelines for developing a social media presence.
  • Examine the pitfalls and how to avoid them.
  • Understand the importance of developing a long term strategy for your social media presence and develop appropriate content.
  • Implement your social media strategy.

By the end of this course you will be able to:

  • Understand the Twitter language.
  • Get started on Twitter.
  • Build a following.
  • Know what to tweet and retweet.
  • Know how to make Twitter pay.
  • Build relationships on social media.

What’s your strategy?

  • New world, new language, new rules and new competitors
  • Identifying how social media fits within the communications mix
  • Analysis of your current social media strategy
  • What’s in your social media mix and what should actually be in it?
  • Customer Engagement strategy

Facebook

  • Let’s get started on Facebook
  • Exploring the role Facebook plays in your communication plans
  • Setting up your own page – some dos and don’ts
  • Posts, friends, likes, promotions
  • Getting started with Facebook advertising
  • What about Facebook Exchange?

Multi platform media

  • Getting started with advertising
  • Integrate with your current platforms
  • Business examples
  • Sponsored stories
  • Facebook Exchange
  • Other sites to consider; LinkedIn, Youtube, Pinterest, Instagram, Twitter

The Twitter language

  • Understanding the terms – the Twitter language
  • Getting started – building your strategy
  • Building a following
  • Golden rules of Twitter
  • Content – what to tweet
  • The power of Twitter

Making a return on your investment

  • Making social media work for you

Your Personal Action plan

+ Who can take?

By the end of this course you will be able to:

  • Understand the current rules and guidelines for developing a social media presence.
  • Examine the pitfalls and how to avoid them.
  • Understand the importance of developing a long term strategy for your social media presence and develop appropriate content.
  • Implement your social media strategy.
+ Learning Outcome

By the end of this course you will be able to:

  • Understand the Twitter language.
  • Get started on Twitter.
  • Build a following.
  • Know what to tweet and retweet.
  • Know how to make Twitter pay.
  • Build relationships on social media.
+ Program Content

What’s your strategy?

  • New world, new language, new rules and new competitors
  • Identifying how social media fits within the communications mix
  • Analysis of your current social media strategy
  • What’s in your social media mix and what should actually be in it?
  • Customer Engagement strategy

Facebook

  • Let’s get started on Facebook
  • Exploring the role Facebook plays in your communication plans
  • Setting up your own page – some dos and don’ts
  • Posts, friends, likes, promotions
  • Getting started with Facebook advertising
  • What about Facebook Exchange?

Multi platform media

  • Getting started with advertising
  • Integrate with your current platforms
  • Business examples
  • Sponsored stories
  • Facebook Exchange
  • Other sites to consider; LinkedIn, Youtube, Pinterest, Instagram, Twitter

The Twitter language

  • Understanding the terms – the Twitter language
  • Getting started – building your strategy
  • Building a following
  • Golden rules of Twitter
  • Content – what to tweet
  • The power of Twitter

Making a return on your investment

  • Making social media work for you

Your Personal Action plan

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