Writing Better Press Releases

Want create site? Find Free WordPress Themes and plugins.
Program Duration: 1 Day
On Site - Requisition

Overview – 

Writing Better Press Releases

Attendee Ratings: 

4.5 (669 Ratings)

 

The most basic tool of media relations in PR is the news release. But many people who work in communications have not been taught how to write a professional and effective release. This course puts this right. Extremely practical and effective.

Those with limited or no formal training in writing news releases, both in-house and in consultancy. This course is recommended as a first training session for newcomers needing to write releases for the media.

By the end of this practical course you will be able to:

  • Turn a bad release into a great release that is worthy of media coverage
  • Understand how journalists respond to stories
  • Use copy that grabs attention and flows
  • Write clearly, crisply and colourfully
  • Structure copy for the greatest impact
  • Write for traditional and online media in consumer and b2b sectors
  • Improve your own writing through trying out new techniques in practical exercises

What is News?

The Role that the news release plays

Principles of Release Writing

  • Two approaches to better releases
  • Critique of press release styles
  • Writing a strong headline
  • Writing a powerful last paragraph
  • Tips to improve writing style
  • Punctuation, spelling and grammar
  • How to lay out your release for impact

Appealing to digital media

  • What to include in a social media release
  • Maximising SEO potential

News Analysis and News Writing

  • Review of media

Practical Exercises

  • Improving a bad release
  • Drafting a release from a brief
  • Drafting a release from your own organisation

Evaluation

  • Peer group review of draft releases
+ Who can take?

Those with limited or no formal training in writing news releases, both in-house and in consultancy. This course is recommended as a first training session for newcomers needing to write releases for the media.

+ Learning Outcome

By the end of this practical course you will be able to:

  • Turn a bad release into a great release that is worthy of media coverage
  • Understand how journalists respond to stories
  • Use copy that grabs attention and flows
  • Write clearly, crisply and colourfully
  • Structure copy for the greatest impact
  • Write for traditional and online media in consumer and b2b sectors
  • Improve your own writing through trying out new techniques in practical exercises
+ Program Content

What is News?

The Role that the news release plays

Principles of Release Writing

  • Two approaches to better releases
  • Critique of press release styles
  • Writing a strong headline
  • Writing a powerful last paragraph
  • Tips to improve writing style
  • Punctuation, spelling and grammar
  • How to lay out your release for impact

Appealing to digital media

  • What to include in a social media release
  • Maximising SEO potential

News Analysis and News Writing

  • Review of media

Practical Exercises

  • Improving a bad release
  • Drafting a release from a brief
  • Drafting a release from your own organisation

Evaluation

  • Peer group review of draft releases
Did you find apk for android? You can find new Free Android Games and apps.