Random Word Brainstorming Technique

Are you curious about an effortless approach to conduct a productive brainstorming session? Look no further than "Random Word Brainstorming."

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Are you curious about an effortless approach to conduct a productive brainstorming session? Look no further than “Random Word Brainstorming.”

This technique is ideal for groups of any size, requires no specialized equipment aside from pen and paper, and can be conducted either remotely or in person.

Moreover, the method is practically foolproof and necessitates minimal training. The best part is that the majority of people enjoy the process.

But how exactly does it function?

What is Random Word Brainstorming Technique?

Random Word Brainstorming is a technique in which a random word is chosen and the group is asked to generate ideas related to the word.

The Random Word Association technique is a well-known creative thinking technique, and it’s difficult to attribute its invention to a single individual.

However, it is often credited to Alex Osborn, who popularized brainstorming and creative thinking techniques in the mid-twentieth century.

The Random Word Brainstorming Technique is an offshoot of Osborn’s work on creative thinking and problem-solving.

The technique can be used in a variety of contexts, from business and marketing to creative writing and problem-solving.


  1. Choose a random word: The first step is to choose a random word. The word can be selected using a word generator or by picking a word out of a hat.
  2. Set a time limit: Once the word has been chosen, set a time limit for the brainstorming session. This will help ensure that the group stays focused and on track.
  3. Brainstorm related ideas: Ask the group to generate as many ideas related to the random word as possible. Encourage them to be as creative and imaginative as possible, and to build on each other’s ideas.
  4. Record the ideas: As the group generates ideas, record them on a whiteboard or flip chart. This will help keep track of the ideas and ensure that nothing is missed.
  5. Evaluate the ideas: Once the time limit has been reached, evaluate the ideas and identify the most promising ones. This can be done through group discussion or by using a voting system.

Random Word Brainstorming Example:

Suppose a marketing team is brainstorming ideas for a new ad campaign for a coffee brand. The team decides to use Random Word Brainstorming to generate ideas. They choose the random word “ocean” and set a time limit of 10 minutes. The team then generates ideas related to the word, such as:

  • A coffee cup with waves on it
  • A beach-themed coffee shop
  • A social media campaign featuring ocean-inspired photos
  • A limited edition coffee blend named after a famous ocean
  • A partnership with a marine conservation organization

After evaluating the ideas, the team decides to focus on the beach-themed coffee shop idea, as it aligns well with the brand’s values and target audience.


Random Word Brainstorming can be an effective brainstorming technique for several reasons:

  • It helps break down mental barriers and encourages free-flowing ideas.
  • It can be used in a variety of contexts, making it a versatile technique.
  • It promotes creativity and imagination, which can lead to unique and innovative solutions.
  • It’s a fun and engaging way to generate ideas, which can boost team morale and collaboration.


Despite its benefits, Random Word Brainstorming has some limitations:

  • It may not be suitable for all types of problems or situations.
  • It relies heavily on the creativity and imagination of the group, which can vary depending on the individuals involved.
  • The quality of the ideas generated may vary, and some ideas may not be feasible or practical.
  • It may be challenging to narrow down the ideas and choose the most promising ones.

Random Word Brainstorming Technique Worksheet

Step 1: Choose a random word

Choose a random word or phrase that is unrelated to the problem or topic you want to brainstorm about. Write it at the top of your sheet of paper.

Example: “Elephant

Step 2: Generate ideas

Write down as many ideas as you can think of that are related to the random word. Don’t worry about whether the ideas are good or bad, just write them down.


  • Ivory tusks
  • Trunk
  • Circus
  • African safari
  • Grey color
  • Large ears
  • Stampede
  • Jungle

Step 3: Build on the ideas

Take some time to review the ideas you’ve generated and see if any of them can be combined or built upon to create new ideas.


  • Ivory tusks: What if we created a product made from ivory-like material?
  • Trunk: What if we designed a new storage system that resembled an elephant trunk?
  • Circus: What if we hosted a company event at the circus?
  • African safari: What if we used a safari theme for our next marketing campaign?
  • Grey color: What if we incorporated grey into our branding?
  • Large ears: What if we created a product that amplified sound like an elephant’s ears?
  • Stampede: What if we created a promotion that encouraged customers to stampede to our store?
  • Jungle: What if we hosted a team-building event in the jungle?

Step 4: Evaluate the ideas

Take a look at the ideas you’ve generated and evaluate which ones are the most viable or interesting.


  • Ivory-like product: Interesting, but may not be ethical.
  • Elephant trunk storage: Unique, but may not be practical.
  • Circus event: Could be fun and memorable.
  • Safari theme: Could be engaging and visually appealing.
  • Grey branding: Could be modern and sophisticated.
  • Sound amplifier product: Could be useful for certain markets.
  • Store stampede promotion: Could be attention-grabbing.
  • Jungle team-building event: Could be adventurous and team-building.

Step 5: Select the best ideas

Choose the ideas that seem the most viable or interesting and develop them further.


  • Circus event: Host a company event at a local circus venue with themed decor, games, and entertainment.
  • Grey branding: Update the company’s branding to include a modern grey color scheme.
  • Sound amplifier product: Research potential markets and develop a prototype for testing.


Random Word Association brainstorming is a simple and effective way to generate new and creative ideas. By choosing a random word and associating ideas with it, you can break free from conventional thinking and discover unexpected solutions to problems.

Give it a try with your team and see what ideas you can come up with!