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Optimizing Organic Traffic: How and When in 2023

Optimizing Organic Traffic: All that you need to know

The year 2022 recorded that 72% of the people visited a nearby store they found through a google search.

Statistics such as these bring our attention to the importance of SERP results for a business. Optimizing organic traffic on your website must be a top priority for you. Not only will it help you drive more traffic to the website, but it will also increase your chances of finding more customers just through google rankings.

However, there is a catch to it. Google must find relevant data on your website. Some techniques can help you optimize your website as per the google algorithm.


This article will equip you with all the knowledge you need to maintain steady organic traffic on your website. So put on those big boy glasses and take the first step towards your journey of organic growth.

An Easy Guide Towards Optimizing Organic Traffic

Over the years, having a digital presence and brand awareness of a business online has become increasingly important. Regarding SEO (Search Engine Optimization), there is much to learn and work on. The Google algorithm is ever-changing, and your business website must adapt accordingly. However, unfortunately, we can not derive a rule-of-thumb strategy for you: every business and a different social persona. What works for one business domain might not work for another. Oh, was that a bummer?

You can realize substantial SEO benefits by paying attention to some of the things discussed further in the article. 

Content Is Indeed The King in Optimizing Organic Traffic

It is essential to understand that content is the face of your website. Thus it should communicate your business persona, services, USPs and goals in a very well-put manner. Here are the 3 C’s of content that you must consider for your website: 

  • Creative-

Make sure to include a blend of relevant keywords in the content without compromising much on creativity. The homepage or any other content featured on your website should be put together creatively. This will increase your website’s readability and encourage the reader to know more about your services. If a person stays on your page for longer, they are willing to avail themselves of your services. Thus creativity is initially the first step to grabbing the reader’s attention.

  • Constructive-

Your website must contain abundant HTML text for the search engine crawlers to recognize your web presence. If you wish to seal the spot in the top 10-30 searches (which is a tough spot to hold for a startup), it is crucial to include your top keywords in your content. This will help you rank better. Moreover, constructively incorporating keywords will help Google get more information about your work.

  • Concise-

Adding relevant keywords and keeping the content concise and to the point makes your content more user-friendly. Preparing concise content does not mean you have to take a restrictive approach. Instead, concise content means altering your content per the platform’s needs. 

Code As Per Web Standards

The programming language used in your website’s code, such as Javascript or CSS, might be better to understand for a web crawler. As mentioned in above point, web crawlers help rank your website. Therefore, your site should be heavily indexed. Moreover, ensuring that your website complies with the Web Standards is best. This helps in keeping everything collected.


Another wholesome benefit of having a web standards-compliant website code is that your site can now rank on broader search engines. Not only Google but Bing, Yahoo and others as well. Overall, getting this is very beneficial in the long run. Search engine optimization is a sophisticated sector that imparts knowledge on how to rank high on the search engine.

If you have a website that comprises complex codes, we recommend upgrading it as per the standards. Changing the codes for SEO may seem time-consuming and laborious, but it can bring immense benefits to your business. Hence, investing in optimizing your website and landing pages makes sense.

Credibility Helps You Rank Better

Let’s say you deal with travel packages. So one of your targeted keywords is “three-day vacation.” Now out of millions of pages where this keyword is ranking, google is significantly less likely to put your site in the top search pages. This is where credibility comes into play.

Even if you use the right hashtags and good content, you can still not rank on the top pages of the search results. Building links on popular websites that usually rank on search engines is the best way to build credibility in the eyes of Google and other search engines. Some of the top examples of these credible sites can be:

  • Quora
  • Twitter
  • LinkedIn

Why are these sites considered credible? It is because millions of verified users post authentic content regularly. Out of so many platforms, usually, the trending topics arise in these platforms only. Thus, in the eyes of google, these are some of the top credible sources for relevant and authentic information which users can find interesting.

Do Not Underestimate Google Images in Optimizing Organic Traffic

Google Images now has a whooping share of 91.94% in the search engine market. This suggests that Google is placing an increasing emphasis on visuals. And why not? Google Images are a practical approach to aesthetically entice a reader to click on the image and visit your page.


Many blogs and articles gain a lot of momentum from Google image search results. The nice thing about Google Images is that you can connect it to any site, such as:

  • LinkedIn
  • Pinterest
  • Facebook
  • Instagram
  • Quora

Moreover, the alt text embedded with these images can benefit you and google crawlers. Search engine crawlers get better information regarding the context of the image. Thus it shows your image in more appropriate locations. This is one of the great ways to run campaigns and build backlinks that lead the new potential audience toward your website and social pages.

Use Titles And Headings That Pop

A reader is significantly less likely to go through the entire content. However, a great headline or title changes the time a reader spends reading the content.

A good title communicates the crux of your article in a straightforward, catchy and direct manner. It is best to leave things simple for the titles straightforward. The purpose of the titles is to intrigue the reader into reading further about the topic. Thus, clear headlines do not mess with words or attempt to be humorous. Likely, many people will eventually overlook it. As a result, we advise you not to do that. So let’s get to the point! When discussing your products and services, emphasize the benefits and make direct offers.

This is something that you can keep in mind while doing content marketing. This goes for all your articles, videos and published material. The title should address the reader’s question, ie. “How is this beneficial to me?”

Optimizing Organic Traffic With Your “Meta” 

This is an addition to the above point only. Meta content is usually used as an alternate title, description and alt text. It is a must to saturate your content with meta content. Giving the search engine as much information as possible about your posting is good.

  • Meta Title-

You can think of meta titles as the substitute title visible over your URL links. This is a tiny yet essential detail to overlook. Your title might be catchy, but an alternate meta title can seal the deal. A meta title is very effective in intriguing a reader to click on your links finally.

  • Meta Descriptions-

These descriptions also work just like Meta Titles. The primary goal of these descriptions is to provide the web surfer with a two-liner crux regarding the contents of your website or article.

  • Alt Text-

This is the text content that you can attach with the images on your blog or any image on your site, for that matter. Alt text helps web spiders to understand the context of the image. This will help the search engine to rank the image more accurately. 

Optimize Your Page Speed

A seamless surfing experience is one of the things that makes a visitor stay on a website for a more extended period. Always keep in mind that a well-designed website does not lag. It’s a fantastic thing to give to the visitors. Remember that a good surfing experience paired with quality content and relevant information can pique the individual’s interest in whatever you are dealing with. So how can you achieve that lag-free website?

Some of the things that contribute to optimizing your page load time are given below:

  • Minification of your codes-

The process of using shorter names for variables in the Javascript or CSS codes is called Minification. If your website contains longer codes, it will have a much longer load time. This process can help you reduce the same.

  • Reduce Cookie Size-

You must remove unneeded cookies or lower the size of existing cookies. The cookies store information that is retained between requests. For instance, if you fill out a form on a website and return it later, you can still find the details in the text feed. This data is delivered with each request. This contributes to the load time if the data is significant. As a result, by limiting the size of the cookies, you can minimize the amount of retained data. This will substantially reduce the loading time of your page. 

  • Optimizing image format-

The loading time of your website also gets impacted by the images. If you are making everything compact, you should consider optimizing your images. There are many image optimization tools, such as SuperGIF or JPEG&PNG Stripper. These tools immensely help you reduce the size of your image. Furthermore, it would be best if you refrained from using image formats other than PNG, JPEG and GIF for optimized loading time.

A swift page load time is a significant factor in depicting the site’s usability. It is considered slow if your website takes 3-4 seconds to load. Moreover, your bounce rate is probably pretty high if your website takes more than 4 seconds. 

Yikes! This means that customers need to wait longer for your page to load.

So how long will an average individual wait for a page to load? It is ideally 1-2 seconds. The bounce rate is recorded to be 40% when the page loading time is more than 2 seconds. Thus it is essential to optimize the website and landing pages.

In Short,

Awareness of the trends and rolling with the punches is part of your marketing efforts on your business website. However, the abovementioned SEO strategies will help you optimize your organic traffic.

You, as a business, must be quick to invest time in this type of SEO. While you might think a social presence is more important, it is not valid. Good SEO tactics can prove to be a game changer for your business. If you believe it is too complicated, we will always back you up!

We can assist you with optimizing your website for major search engines such as Google, Bing, Yahoo, and others. Our expertise in link building, backlink building, SEO, digital marketing, and more will help you boost your organic traffic in no time. Reach out to us and take your first step towards steady organic growth.


Marty Hoffman

Marty Hoffman, MBA, PhD Management Consultant for Fortune 500 and Corporate Strategist 📍 San Francisco, CA More »

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