Digital MarketingSocial Media Marketing

Why Social Media Marketing? SMM, a game changer in 2023

What are the steps to take in starting social media marketing?

Social media marketing is the center of all brands regardless of their business domain and market size. Today, it is a primary priority for businesses. Or, at the very least, in 2022, it should be! Welcome to the era of unstoppable growth and digital innovation, where you can broaden your reach in ways that traditional marketing could never allow you to do as a business. 

This article segment will share how you can collate an actionable social media marketing plan for your brand. This guide on Social Media Marketing will also provide you with a concise strategy that bridges your business goals and audience. Continue reading for a compact guidebook on social media marketing.

Shift From Traditional to Digital Marketing

Gone are the days when print media used to dominate the advertising sector. The year 2022 recorded a shift of 44% toward digital marketing. Tactics such as Search Engine Optimization, Social Media Marketing, Email Marketing, Pay Per Click, Website Development and more make it a versatile practice.


Whatever your marketing goal is – brand exposure, consideration, or conversions — a solid social media plan can help you achieve it.

Sustainable SMM Strategy 101

Today, a social media marketing plan with an essential marketing mix component has to be customer-centric and data-driven. Understanding the social terrain, planning ahead of time, including all stakeholders, and sticking to a consistent social media marketing schedule will benefit you immensely. Why do you need an SMM Strategy?

The reasoning is straightforward— Be Discoverable. Suppose you want your brand to show up where your consumers (and potential customers) are. In that case, you must indulge in a bomb social media marketing strategy. It can help guarantee your company takes full advantage of what the social media world, with its billions of user base, has to offer.

Phases Of Social Media Marketing

Like the different phases of a blooming business, there are different social media marketing strategy stages. Check out the following:

Phase 1: Visibility and Awareness

This phase of your strategy will involve you working on many presentation ideas and just putting your brand out there in the public domain. You will develop your brand persona at this stage. Some of the focus points of this phase include the following:

  • Business Pages
  • Link Building
  • Brand Voice
  • Tonality

Phase 2: Getting A Better Footing

This phase of your SMM strategy lets you indulge in many engagement activities. The core is always your business growth; however, this phase has to be interesting/ communicative since it will ensure you an audience. Some of the focus points include the use of tactics such as:

  • Hashtags
  • Communities
  • Testimonials
  • Events

Phase 3: Building A Structural Model

This phase of your SMM strategy involves developing a full-blown plan regarding what works for you and what doesn’t. Ultimately, this is the step where you will truly experience a boom in a more articulated manner. With all the audience metrics and knowledge of your target audience, you can maintain a steady conversion rate. Some of the focus points include during this stage are:

  • Maintaining Conversion Flow
  • Dabbling Into A/B Testing
  • Blending Organic and Inorganic
  • Adapting With Trends

Automation Tools Make It Simpler

The best part about social media marketing is that you can only sometimes be stuck in a marketing limbo! There are so many tools to aid your growth. Some of the excellent automation tools are:

  • HootSuite
  • SEMrush
  • UberSuggest

With all the help and support your brand needs to grow, you can achieve your business goals much faster.

Your Roadmap for 2023 Social Media Marketing

One of the most significant actions a brand can take is to connect this approach to its goals and develop a sustainable social media marketing plan for development. 

Define Goals-

Setting yearly and monthly goals is the first step in building a good SMM strategy for any brand. The goals branch out further and develop into subtopics. From there, a marketer develops actionable plans for content optimization, organic link building and paid adverts.  

Determine Your Mix-

Depending upon the stage of your business growth, a marketer develops a blend of organic ranking practices (such as link building, blogging etc.) and inorganic ranking tactics (such as GoogleAds, promos, etc.).


Maintain Reports-

Brands can make the most out of their SMM strategy by documenting the critical performance metrics such as reach, engagement, CPC, retention rate and more. This will give you a better understanding of what type of things your audience is interested in reading. You will discover what works on the internet in the most exciting ways. 

Lookout For Trends-

The digital world is highly dynamic. Thus, you have to be on the lookout for trending topics. Evolving and adapting as per the trends is the best thing you can do to get your brand to rank.  

Analyze, Optimize, Adapt: Be Unstoppable!

To summarize, developing and implementing an actionable SMM strategy is a process that takes time and effort. You must review KPI measurements regularly, improve your operations, and adjust to the trends.

I am sure, you can get your SMM campaign moving correctly in 2023. 

Also Read: Why to Blog? Importance of Blogging for Business Marketing

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Marty Hoffman

Marty Hoffman, MBA, PhD Management Consultant for Fortune 500 and Corporate Strategist 📍 San Francisco, CA More »

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