Content WritingDigital Marketing

Organic Ranking Strategy to Attract Customers to your Website?

What’s the difference between organic ranking and Google ads?

There is no business objective you cannot attain if you are well acquainted with the aspects of Search Engine Marketing, so let’s get started with this!

Entrepreneurs frequently ponder what should be their next step forward toward another mind-blowing marketing plan. There are several alternatives available to you. There are dozens of business strategies that are effective for various business models. However, only some things will work for you. Even the best strategies fail from time to time. So, how can you know which technique is more likely to succeed for you?

This article will highlight the difference between organic rankings and Google Ads. We will also discuss the advantages and disadvantages of both of these tactics. So let’s dive right into it.


Get Acquainted With Marketing Tactics

There are two approaches to developing strategies. Either they can be organic or inorganic/paid. The on-page and off-page optimization are part of organic strategies. On the other hand, the paid strategies include PPC (Pay Per Click) ads. There is a lot to discuss in either of these concepts. But don’t worry; we will further offer you the meat of your marketing issues.

What is Organic Ranking?

Organic marketing involves expanding your audience through non-paid initiatives. It is used by businesses to establish a loyal audience at a very minimal cost. When you rank your website, landing pages or articles at the top few Google search results utilizing on-page and off-page SEO techniques, this is known as organic ranking.

There are a lot of advantages to adopting Organic Marketing tactics.

Here are some of the Pros of Organic Marketing:

Cost Effective

If you are trying to rank organically, you can handle costs. It is the best way to kickstart the marketing for your business. All you have to do is to be mindful of the target audience and plan and create content to interact with them as much as possible. So if you know how to do it, you won’t have to pay anything!

Serves A Long Term Impact

Organic Rankings have a long-term influence on search results. Thus, your website ranks for specific keywords for longer durations of time. So the benefits of organic rankings are consistent and long-term. 


Offers Exponential Benefits

Organic rankings build an authentic audience that is genuinely interested in what you have to offer them. They try to stay updated with your social platforms. They keep up with your new updates and offers as well. They may also be avail of your products and services. Moreover, an authentic audience recommends you to others who might also be interested in your services. This results in exponential benefits. 

Just like every tactic has pros and cons.

Here are some of the cons of Organic Marketing:

It Can Be Time Consuming

Since you have to manage many tasks for organic rankings, it can be a little time-consuming. Maintaining different social platforms calls for time and effort. However, if you plan, organic marketing helps you build a loyal and authentic audience.


 Maintaining Consistency Is Must

This point is more of an advantage. Search Engines record the audience you gain and the retention rate. This means that if more and more people visit and stay on your page, you can have a good chance of ranking higher and better. Thus producing interactive content regularly is a must.

For a good organic ranking, all you have to do is to put time and work into putting yourself out there. As much as you talk about yourself and raise brand awareness, it will bring results. Organic ranking offers long-term benefits. Hence, if you know how to do it, you won’t have to incur any costs. 

What is Inorganic Ranking?

As discussed prior in the article, on-page and off-page optimization are part of organic strategies. On the other hand, the inorganic/paid ranking strategies include PPC (Pay Per Click) ads which can be operated through:

  • Google Ads
  • Facebook ads 

You can gain this ranking through Google Ads. When you run an ad campaign on Google and pay Google for ranking on specific keywords, this is known as Google Ads ranking. However, this ranking is only present while your sponsored Ad is running live. It can fall afterward. But if you are new to SEO and want to see results quickly, you can indulge in paid ranking.

Now let us dive into the advantages of Inorganic Marketing:

Rapid Conversions

With paid Google Ads marketing, you can be assured of quick results. You will get more leads which will subsequently help you gain more conversions. You can run a range of campaigns with Google Ads focused upon various metrics such as:

  • Engagement
  • Followers
  • Reach
  • Sales Leads

Accurate Targeting

You can target your website to the correct audience with Google Ads. This makes you more confident that you are investing your money to reach the right audience through segmentation and targeting. Google Ads allows you to select demographics such as nationality, location, age group, interests, purchasing tendencies, lifestyle choices, and more for your ads. Thus, it allows you to rank better for specific keywords in front of your target audience.

More Time Efficient

Since Google Ads is based on sponsored targeting, it can save you a lot of time. In contrast to organic ranking, Google Ads does not require regular content publishing to climb up the ranking ladder. You can input the start date and duration of your campaign. The campaign will be live on its own for the specified duration. You may also schedule your ads ahead of time to keep better track of the analytics.

There are some disadvantages of Inorganic Marketing as well. You must work around the shortcomings and make the best use of paid marketing. While we just accounted for the top benefits of Google Ads, the following are some of the cons of Inorganic Marketing:

Short-Term Benefits

Google Ads is a quick way for a company to grow. However, the benefits are short-term. Your business will rank for specific keywords in front of your target audience for a specific duration. You can select the duration of your sponsored ads. But when the campaign duration is over, you will stop ranking in the top few searches of your target audience.

Growth management Issues

With adequate growth management, the roots of your firm will be able to meet the unexpected needs of new clients. The unexpected increase in lead creation might generate particular management concerns. Increased activities such as systems, production, and support may involve complications. As a result, the campaign may eventually fail.

High Upfront Costing

The benefits of paid marketing will show up in your leads and conversion. You will get more new projects and clients. But the cost of GoogleAds might be high if you look at it up front. You’ll likely have to rely on some debt if your firm lacks cash. This might make your business look less appealing to investors. If it fails, you may find yourself in a lot of debt that you suddenly cannot pay off.

Baby Steps Towards The Top Ranks

Paid search advertisements are an effective way to get your business ranking. With paid social media ads, sponsored posts, display ads, YouTube video ads, and other inorganic marketing methods. GoogleAds allows you to micro-target your desired audience and reach people who might not have heard of your company otherwise. However, it is advised to rely on more than just paid ads. It would be best if you do not exclude Organic SEO completely. 

So here are some of the top organic marketing tactics for you to consider:

Engaging social media posting

There is a great chance to get traction from social media marketing with platforms such as Facebook, Twitter, Instagram and more. All of these platforms have different voices and purposes. However, if you are sound with these platforms, you can quickly realize how to represent your business on these platforms through interactive Social Posts. 

Captivating and helpful blogging

Search engines receive a ton of searches every passing second. For instance, Google receives over 99,000 searches per second as per the Internet Live Statistics in 2022. This confirms that there is someone out there who might be interested in your business. A helpful blog enhances your search engine ranking, which drives people to your website.

Email marketing campaigns

Maintaining personalized newsletters has been recorded to increase the conversion rate of businesses. This is an excellent way to keep up the connections with the new onboarding audience and the pre-existing customers.

Is Inorganic Marketing The Best For You?

Inorganic Marketing is considered a much riskier strategy. This is not because the success rate is lower but because of the sheer number of elements outside management’s direct control. The execution of a strategy determines the outcome of any plan, which means that inadequate integration might result in value loss rather than value creation.

Consider a hypothetical situation where your business ranks at the top of the search engine. It is getting a lot of traction. Now your sales are also skyrocketing. This will result in so many costs for your business: the Ad cost, the production cost, the labor cost and time. Now every startup or business can afford to bear that. The revenue comes later. If not planned correctly, pursuing inorganic growth may decrease growth and erode profit margins. This is not a good sign under any circumstance. Digital marketing managers can only predict what can work for your business domain once they try it out.

Thus it is better not to take only inorganic marketing for ranking your business. Read further to learn more about how to build a marketing plan with a good combination of Organic and Paid rankings. 

Building A Compact But Foolproof Plan

You can gain rapid results if you start organic SEO and employ Paid ranking alongside running advertisements. There is no formula for Sureshot results but check this out.

Organic SEO+Paid Ranking= Faster Results

You may profit from both since you will acquire a business quickly. Following this dual marketing technique will also improve your business’s organic listing in the eyes of Google. Inorganic growth is neither intrinsically better nor worse than organic growth. Both these strategies play a unique role in a company’s long-term success. At RankLords, a favorable balance of both is frequently a solid predictor of a company’s goodwill.

Most businesses must rely on more than inorganic growth since its high upfront cost makes it an unsustainable practice for most startups or businesses. On the other hand, companies that balance organic and inorganic growth may discover that both techniques contribute to success.


By now, you might clearly know the differences between organic and inorganic rankings. It would help if you paired organic SEO tactics with paid GoogleAds to boost your business for the best results. Your company’s social presence is essential. Therefore you must keep up with organic and inorganic SEO rankings.

Finding the correct balance between these strategies might be a game-changer for your business. 

If you are still wondering how to find the best blend of strategies that may work for you, we will help you improve your rankings. We will revamp and optimize your company’s website in no time. We assist businesses in optimizing their website for search engines such as Google, Bing, Yahoo, and others. Our expertise in link building, backlink development, SEO and digital marketing will help you boost organic traffic swiftly.



Marty Hoffman

Marty Hoffman, MBA, PhD Management Consultant for Fortune 500 and Corporate Strategist 📍 San Francisco, CA More »

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